Project Title: Project Soul - The Gathering
Client: Project Soul
Agency: BRicolage
Project Type: Digital Ad Campaign / Fashion film
Scope of Work: Video Production
Platform: Digital Platforms

For the Lunar New Year campaign for eyewear brand Project Soul Eyewear, BRicolage undertook the full production of an emotional campaign film titled 'The Gathering'. Drawing direct inspiration from the product itself, the project elevates the poetic idea of "Gathering as a Lens of Time," where eyewear becomes a metaphor for a 'lens' capable of revealing the depth of intergenerational bonds and memories. Through a warm visual narrative from the perspectives of three different generations, BRicolage successfully translated the brand's vision into a story that is culturally relevant, emotionally powerful, and deeply memorable for the audience.

Video @mar.n.j
Stylist @danputera
Makeup & Hair @makeupbylyra
Model @eunike.agt @cent_go @mey.cyn