Project Title: Raya Campaign – et cetera with Alya Dimitri
Client: et cetera
Agency: BRicolage
Project Type: Fashion Film Campaign
Scope of Work: Video Production
Platform: Social Media

BRicolage produced a fashion film for et cetera’s Raya 2026 campaign in collaboration with Alya Dimitri. Built around a reflective narrative delivered by Alya Dimitri, the film captures the essence of Ramadan through a personal and emotional lens. Combining storytelling with elegant visual direction, the campaign highlights the collection while conveying themes of reflection, grace, and celebration positioning et cetera as a brand that connects style with meaningful moments.