BRIcolage introduced its new identity through a sport campaign titled "Why I Start" a series of campaign and interview videos that explore the meaning behind every beginning. Created to mark the agency’s rebranding and unveil its new logo, the campaign reflects the philosophy “321” as a universal cue to start, and “BRI” as the brand’s core identity.

Rooted in the spirit of sport and movement, the concept aligns with BRIcolage’s strong presence in fashion and sports storytelling, positioning the agency as the starting point where brands warm up, build momentum, and take off. Through dynamic visuals and personal narratives, Why I Start captures the energy, intention, and purpose behind every first step.